The latest attempt at running a legal online poker operation in the USA launched this week with a subscription business model.
LiveAce operates across 31 states, offering free-play poker and subscription based premium action on cash games in which monetary prizes can be won.
At present the site offers No-Limit Hold’em, Limit Hold’em and Pot Limit Omaha browser-based games (no download). New members are provided with free chips each day, but can top up by buying additional virtual chips for cash in a business arrangement not unlike social gaming websites.
The $20 monthly subscription premium deal gives players more chips, customised avatars and additional players aids, along with an advertising-free gaming experience.
LiveAce CEO Adam Stein-Sapir claims that the firm’s business model is unique in that there is no rake on the action, and members can auction surplus virtual chips for real money.
The owners have ensured that the action can be accessed by desktop or mobile devices, and a preview of what is on offer can be viewed here: https://www.youtube.com/watch?v=l9upOa_kFIY