The Rational Group, owners of the widely known Pokerstars and Full Tilt Poker online poker brands, have commenced re-branding the latter, dropping the ‘poker’ element to emphasise the more general online gambling nature of the brand going forward.
Full Tilt.eu and derivations in various national regulatory jurisdictions such as Spain, Sweden and Italy, reflects the changed nature of the offering, which now includes the availability of online casino games, according to Full Tilt spokesmen.
Rational will also have its eyes fixed on the opportunities in the United States presented by its acquisition by Amaya Gaming last month (see previous reports).