888Poker.com has announced the launch of the company’s latest “Ready to Play” television advert and marketing campaign, featuring the chart topping song “Finale” by popular French electronic musician, Madeon.
Our readers can view the slick, modern production here: http://www.youtube.com/watch?v=a3BIXygXUvU
The campaign is focused around the TV advertisement, which takes viewers through the 888poker poker experience, showcasing the diverse devices that punters can use to access the action. These include both desktop and mobile devices, enabling players to bet on the move, qualify in major live poker events at exotic locations; play with friends or try it all for free.
The campaign will be deployed in several major markets including Spain and UK, and coincides with Madeon’s current global tour, where players will be able to win seats at the electronic musician’s spectacularly popular concerts.
888Poker senior vice president Itai Pazner said this week that the company’s poker offering has seen major growth recently following several upgrades, more qualifying tournament series and unique promotions.
“Choosing the Madeon’s “Finale”, as our campaign soundtrack is a perfect fit for the energy and excitement that 888poker has seen this year. We hope our players enjoy the campaign and new players try us out,” he said.