With New Jersey online gambling now moving into full commercial operations, major companies are gearing up their promotional efforts in the new market, with the Party Poker and World Series of Poker brands especially prominent.
The former is vigorously promoting www.njpartypoker.com, with Mike Sexton, a member of the Poker Hall of Fame and founding father of the firm’s professional team saying:
“We’ve been waiting a long time for this day and during that time have done all we can to create the best online gaming experience in the world. We’re excited to be here and are looking forward to bringing fun and excitement to New Jersey for a long time.”
NJ Party Poker is operating around the clock, offering online tournament and cash games as well as FastForward, a high-velocity fast-fold poker game.
The company plans to have a range of poker tournaments on offer in New Jersey every day, with buy-ins ranging from $0.10 to $500 and guaranteed prize pools to attract poker players of all skill levels. Major highlights on launch include:
* Sunday Majors – $50,000 NLHE guaranteed event for New Jersey players this Sunday with satellite qualifiers for as low as 10c.
* $1 million seeded jackpot on www.njpartypoker.com casino.
* World Poker Tour qualifiers – packages from day one for live WPT events in New Jersey and elsewhere. A sister brand of partypoker, World Poker Tour has held more than 240 championship events on its Main Tour, awarding more than $611 million in prize money. Qualifiers for January’s Fox Sports televised WPT Borgata Winter Poker Open are available now with online players able to win their $3,500 entry fee, hotel costs and expenses.
PartyPoker is touting its recent website and software upgrades in its New Jersey marketing, along with its decision to shift the prestigious $15,400 buy-in Partypoker-WPT World Championship from Las Vegas to Atlantic City and the Borgata in April 2014.
On the internet casino front, the company is offering a full range of online casino games, including top slot and major progressive jackpot games.
The World Series of Poker brand, owned by Caesars Interactive, has also started vigorously marketing its products, starting with the WSOP New Jersey Online Championships Tournament Series
WSOP.com is offering two $250,000 freerolls on December 19 and January 19 and nine NLHE and PLO events in between carrying guaranteed prize pools totalling a million dollars with buy-ins ranging from $109 to $530.