PartyPoker has wasted no time in gearing up promotions associated with its new sponsorship partnership with the Philadelphia 76ers, New Jersey Devils and Prudential Center, almost immediately launching its Dream Seat offer.
The Dream Seat Series offers players the chance to win regular, courtside and VIP box seats to every New Jersey Devils and Philadelphia 76ers home game.
Players can also compete for premium seats at concerts like the upcoming Jay Z concert at the Prudential Center on January 22.
At regular intervals players will also be able to win the chance to bring a friend on a road trip with the teams. Down the road, further poker, sports and live entertainment experiences will be added to the Dream Seat Series’ prize roster, a spokesman said Thursday.
The Dream Seat Series on NJ Partypoker.com targets new and regular players alike and offers plenty of opportunities for punters at all levels to get involved.
New players who register and make a new deposit will automatically be awarded their first shots at nailing some of the best seats in the house. Regular players can acquire Dream Seat Series tickets just by playing frequently, by participating in daily freerolls and $1 qualifiers – or by topping up their accounts.
“The Dream Seat Series is a natural extension of the Partypoker experience,” said company spokesman Mike Sexton.
“The sensation of pulling off a bluff and the feeling when your team scores in overtime are two sides of the same coin. We believe the Dream Seat Series adds an additional dimension of thrill to our offering that will appeal to a wide range of people who like a good game regardless of whether they’re watching it or playing in it”.
Players and fans who think they have some of that Devil’s luck can go to http://nj.partypoker.com/devils to learn more about the Dream Seat Series Hockey Night.
Those who prefer to lace up and test if they can play poker above the rim should head over to http://nj.partypoker.com/sixers to read up on Basketball Night, and those to whom aces are music to their ears, can take the first steps towards rocking to Jay Z in a VIP booth at http://nj.partypoker.com/partynight.
The Partypoker partnership will be immediately visible with simultaneous “arena takeovers” on January 11, 2014 in both the Prudential Center, when the Devils host the Florida Panthers at 7:00 p.m., and the Wells Fargo Center, as the Sixers take on the New York Knicks at 7:30 p.m.
In addition to these advertising and promotional elements, fans will have the opportunity to sign-up and sample Partypoker at stations throughout the arenas and receive exclusive offers.
Partypoker is now busy integrating its brand into the Devils and 76ers websites and social media channels, and mobile applications; tickets and hospitality; in-arena signage, including dasherboards, on-ice and on-court; and rights to broadcast television and radio advertisements during Devils and Sixers games.
Partypoker’s European parent company, Bwin Party Digital Entertainment, has long and comprehensive experience in working with leading sports clubs in Europe such as Real Madrid, Manchester United, Bayern Munich, Juventus, Marseilles and Anderlecht, along with Moto GP and Euroleague Basketball.