Berlin-based agency DDB Tribal has created an international TV campaign for Bwin’s Party Poker platform using the strapline “The Game Is Changing”.
The TV ad shows city streets teeming with people from a varied demographic, converging at an intersection as playing cards rain down from above. The ad is accompanied by a voice-over that talks about experiencing a new kind of poker.
The campaign, recently launched in the UK, will be followed by an international launch adapted to a multitude of markets.
Toby Pschorr, managing director of DDB Tribal Berlin told Horizont in an interview: “We have developed a fully integrated campaign for bwin.party that introduces the brand’s identity and the main features of the new PartyPoker platform through digital and analog points such as outdoor media, online and TV.”