Pokerstars and Rational Group head of corporate giving, Sue Hammett, has announced a new charity initiative by the online poker giant, adding a new section to its VIP Store entirely dedicated to charity.
“We want you to be able to give back when you want, not just when we ask you to help,” Hammett advised players on the Pokerstars blog this week.
“You now have the option to turn your Frequent Player Points into charitable donations for CARE International (our international disaster relief partner) and Cancer Research UK (the world leading cancer research charity).”
Players who want to make a donation from their FPPs can do so by exchanging 1,200 FPPs into a $20 donation, with further charity options made available in the near future.
“We hope to expand the list, but these are our partners for this pilot,” Hammett explained. “Whether it’s a celebratory donation after a good session or a shot at getting some karmic ‘run good’ ahead of the Sunday Million, we know that the charities and the people that they help will really appreciate it.”