Pokerstars to sponsor eSports.

By RP, October 20, 2017

PokerStars.fr has agreed to sponsor the second season of the Esports European League, a Counter-Strike: Global Offensive (CS: GO) competition shown exclusively on the Canal+ television Channel C8.

It is understood that mainly  five French and Danish CS:GO teams will be involved in the second season, for which qualifiers are to be held next (November) month.

The sponsorship is further evidence of PokerStar’s growing interest in the genre; two of its ambassadors, Bertrand “ElkY” Grospellier and Randy “nanonoko” Lew, play in eSports professional teams, and the company’s new Power Up product is essentially a real money poker – eSports hybrid game.

In related news, reports from the US on Thursday are that the owners of $5 billion MLB franchise New York Yankees have invested in a partnership with Vision eSports, involving the baseball giant in  League of Legends professional team Echo Fox, Twin Galaxies (an eSports platform), and Vision Entertainment, which  produces eSports media content.