Hollywood star and popular international comedian Kevin Hart has announced that he has signed a partnership agreement to promote the Pokerstars brand and advise on how to introduce the game to new audiences.
Hart announced the partnership in a hastily called press conference in Monaco during the PokerStars Championship presented by Monte Carlo Casino festivities this week, and was joined at the table by respected global poker professional Daniel Negreanu.
“I am going to make poker fun, and working with PokerStars will give me the poker platform I need to do this,” Hart said. “I’m glad there are all these poker pros here who I can compete with and take their money. But the best thing about poker is that anyone can play it, whether you’re making millions like Daniel Negreanu or just sitting around the kitchen table playing for coins.”
“I’m not going to tell you yet how we’re going to do it,” Hart added. “But I have some great ideas for bring poker to the people, while having fun.”
Hart said he will leverage PokerStars marketing, live events and his own social media channels to to promote the fun and social aspects of poker..
Eric Hollreiser, communications chief for Pokerstars’ parent company Amaya, said:
“We take poker seriously, because that’s our business. Kevin Hart makes everything he does fun because that’s his business. Kevin is a maverick and we’re thrilled to work with him to take poker to new audiences around the world and have a great time doing it.”
Hart arrived in Monaco to take part in the action at PokerStars Championship tournaments at the glamorous Monte Carlo Bay Casino Hotel and Resort. He shook up the tournament floor with his antics and banter, breaking the often quiet and focused concentration of many of the world’s best poker players.